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I have been fascinated by the work of both my heroes Tom Peters (Brand You) and Seth Godin (Purple Cow) for quite a while. My series on Ways to Distinguish Yourself
is an offshoot of my passion on this subject. Technology professionals
need to brand themselves more than anybody else as the consequences of
not doing it can be losing your job to someone offshore. Excellence in
commodity skills can only take you so far.

Earlier this year, I wrote two columns on this topic for CIOUpdate

1. Jan 30, 2006: Personal Branding for Technology Professionals - Part 1
2. Feb 27, 2006: Personal Branding for Technology Professionals - Part 2

This eBook is the result of a few months of research and writing and of
course, lots of help from lots of people. You will see that Personal
Branding is no longer a “nice to have” thing. It is no longer a luxury.
Earlier it might have provided the much required competitive advantage
but now, you almost require it to survive and thrive.

Special thanks to the following people:

* Bill Sherman, partner at Intulogy.
Bill also serves as my writing coach. If you like this eBook, a big
part of that should go to Bill.

* Renee Hawthorne of Intulogy. Renee helped me with the branding of the
book. If you like the format of the eBook, all the credit should go to
Renee.

Also, I have to thank the sponsors for funding the research leading
upto the book and writing this eBook. These companies have been
instrumental in ensuring that this book remains “FREE” for you.

Intulogy: Intulogy helps companies create outsource training solutions. They can almost fulfill every training need you may have.

Compassites Software Solutions Pvt. Ltd:
Compassites provides outsourced product development services. Their
services extend from idea validation to post production maintenance for
a web product.

Here is the link to the eBook (right mouse click and download the PDF document)
    

eBook: Personal Branding for Technology Professionals ( 40 pages PDF )

I would love to hear your feedback and comments. I stopped short of
promising that you will get your value for money. It’s FREE. So I guess
I have to make a promise that you will get more than the value of money :)

Want multiple printed copies?

I have partnered with a printing
company that will print and ship 10 or more copies at cost. Send me an
email at “rajesh301 at gmail dot com” and I will get them to send you
the pricing.