Comments on: What Motivates People: Beckwith 40

By: Rodzi

Rodzi — Thu, 10 Jul 2008 09:06:29 +0000

Excellent, excellent tips listed here. Get to know ourself & our limitations as well as perceptions & expectations of people surrounding us.

By: The Publicity Hound’s Blog » What motivates journalists, bloggers? Most of these 40 things

Sun, 28 Oct 2007 21:32:51 +0000

[...] what I concluded when I read What motivates people? Beckwith 40, written by branding expert Harry Beckwith, strategic director of Beckwith Partners, a marketing [...]

By: Saturday Night Links Fever - 29 September 2007 - The Newspaper Blog

Saturday Night Links Fever - 29 September 2007 - The Newspaper Blog — Sat, 29 Sep 2007 19:46:18 +0000

[...] What Motivates People: Beckwith 40 “People don’t care how good you are. They care how good you can make them.” [...]

By: Chinmay

Chinmay — Tue, 25 Sep 2007 12:39:31 +0000

Hi Rajesh,

Thanks for sharing wonderful Tips…most of my friends with whom I shared this post have already have a Hard Copy of the same posted @ their work places.

By: Mital

Mital — Mon, 24 Sep 2007 19:40:34 +0000

This is a very useful list. A great framework for building the perfect marketing message.

By: Joan Stewart, The Publicity Hound

Joan Stewart, The Publicity Hound — Wed, 19 Sep 2007 16:24:03 +0000

I’m a publicity expert as well as a former newspaper editor. And I’m amazed at how almost all of his 40 items explain the reasons why journalists cover one person’s story versus the 12 other stories that other people pitched to them that same day.

Every time he mentions “your prospect,” or “the consumer,” I substituted the word “journalist.” You could also subsitute the word “bloggers” and all of his tips pretty much apply.

Thanks for this list. It gives Publicity Hounds and others, regardless of what they’re selling, lots to think about.

By: Philip

Philip — Fri, 14 Sep 2007 15:06:41 +0000

Hey Rajesh,
Did you study at rec suratkal?.
Philip

By: Valli Bindana

Valli Bindana — Tue, 11 Sep 2007 20:57:45 +0000

Incredible! Thanks Rajesh… this list urges further introspection