Archive for November, 2005

10 Questions to ask yourself when you are small

by Rajesh Setty on Tue 29 Nov 2005 21:25 PM EST

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Most of the people who have mentored me tell me that it’s not always the right answers that help - it’s asking the right questions.
There was a discussion a few months ago on whether being small had its
advantages - agility, speed etc. My response then was that it all
depends
and I stick to the same opinion even today. While being small
has its advantages, it has its disadvantages too - especially if you
are a small technology business.

For those companies, I created this list of questions. Some of the questions may have broader applicability.

1. Do you have a sound business model?

Silicon Valley is fun. When I am at Starbucks
having coffee, I know that in the same room there are at least a few
other people discussing new ideas, hatching business plans and crafting
their visions etc.

A few weeks ago, I met an old friend and he mentioned to me how
frustrated he was coming to San Jose Downtown as there is a lot of
trouble finding a reasonably priced parking spot. That frustration made
him think through a business idea which revolved around creating an
online business to compare parking lots and deals on parking spots. He
said lot of people like him will flock to the site.

Long story short. The idea was shot down by the end of the coffee
session as there was no viable business model surrounding that idea. I
am using this as an example where this entrepreneur cut his losses
(this
time at the idea stage) but there are probably thousands of other
businesses where there is no viable business model and while the
passion and dreams are great, if there is no business model to support
it, it’s not worth your time.

Answering the first question with absolute honesty is key.

2. Do you have the right resources to execute on the vision?

Starting a business is the most easy
part. I see people starting businesses all the time. They tell me that
they have contacts that can give them the business. What they don’t
realize is that not all personal contacts want to do business with
them. They are happy to be your personal contacts but they won’t bet
their company’s future on a startup. Also, you will run out of your
personal contacts soon. So, just depending on personal contacts is not
a good enough reason to start a business.

The key resource is people. Do you have the right team to run the
business? If not, can you afford to get the right team and what are you
willing to give up to attract the right team?

The next key resource is money. Do you have enough for now and for the
forseeable future. If not, do you have visibility to get that money
when you need it?

Note: When you are small, you make compromises on things (just because
you can’t afford everything on a limited budget) but when you start
growing you have an option to not compromise. Just being aware of this
will help.

3. Are you willing to change?

They say change is easy as long as you
are not part of it. As your business grows, there will be some changes
that won’t affect you directly and there will be some that will affect
you directly. What is your appetite for change?

What is the extent to which you are willing to change? If it requires
that you need to unplug yourself from the business for the good of the
business, would you be willing to do it?

4. Can you influence the influencers?

When you are small (or in general for that matter) it is always a great idea to have a plan to influence the influencers.
Most people prepare and always look out to get to the decision makers
when the journey can be a lot smoother by going after the influencers.

5. Can you scale?

While not having enough customers is
one problem, having too many too early and not being prepared for it is
another problem. Do you have a  plan in place if (or when) such a
thing happens?

6. Can you think “systems”?

Systems thinking is one of my favorite
topics and if you are a small business, it is even more important to
understand systems thinking.

Systems thinking is a way of understading the inter-relationships
between the parts of a system and the impact each part will have on the
whole system or on the other parts. When you build a business, you get
plugged into an eco-system that comprises of at least:

* employees
* customers
* partners
* government
* suppliers
* competition
* consultants
* world

You need to understand how each part relates to the other within the
system and should be able to quickly understand the impact of change in
one or more of the parts.

The Fifth Discipline by Peter Senge provides a great introduction to
Systems Thinking and if you are an entrpreur or wanna be one, you got
to read it and digest it.

7. Do you have the right tools?

If everything remains same, the person
or the company that has better tools will win. Tools may be something
that will save you time, money, share knowledge, increase productivity
or improve efficiency. Have you thought of what tools you need to have
to run this business in the most optimum fashion?

What is your plan for acquiring these tools? What is your plan to
implement these tools? How do we make sure that everyone uses the tools
that are already in place?

8. Do you now how to market in the new world?

The advertisement model of yesterday is
almost dead. The new world requires new ways of marketing or reaching
out. Have you explored blogs, podcasts, viral marketing, word of mouth
marketing etc. Your particular business may require something totally
new altogether to get it going? How willing are you to experiment?

The keyword for today is findability. Clients will find you rather than you finding them. Are you findable on the web?

For starters, Take a look at Dave Taylor’s new book “Growing your business with Google

9. Are you willing to kill your darlings?

Sometimes we hang on to something good
for too long. Selling ice was a good idea at some point in time. When
the world changed and refrigeration started showing promise, it was
time to move on even if there was a good business going. Now this
example seems like an obvious one. What if one of your offerings was to
sell ice when someone was developing refrigeration technology out
there? Are you watching the trends and innovation outside of your world
to see if there are things out there that can impact your business?

The bigger question is: When you do find that your biggest offering is
losing relevance, are you willing to kill it or commodotize it and move
forward?

10. Is your business GYM-proof?

I think GYM is a term coined by Robert Scoble
- stands for Google, Yahoo and Microsoft. The question is “How do you
know that one of these big companies come up with the same offer as
yours but give it away for free?”

Recently Google announced “Google Analytics
- a simple, sophisticated Analytics solution for the web for free. I am
confident that a few boutique firms whose bread and butter was to sell
these solutions are worried like hell. It is hard to get information on
what all projects that these companies are working on but sometimes
they give a hint. For example, it would not be a good idea to work on
something that is already being showcased in Google Labs
unless you are pretty sure that you have some amazing technology and
you know that your solution will be far superior than whatever Google
will eventually come up with.

On a lighter note:

When I shared this with one of my close
friends, he said, “Raj clear this list. I have only one question to
replace the whole list - What are you doing today that will ensure that
one of the GYM companies will pick you against others in their next
acquisition spree?”

PS:
This list is in no way complete. However, I have to end this post somewhere :)

Ways to distinguish yourself - #69 Balance home runs with small wins

by Rajesh Setty on Tue 29 Nov 2005 10:46 AM EST

Always focusing on small wins has one danger - that you might be in a
Continuous Spiral Syndrome trap. It feels like you are winning in the
short term but in the long run you may be losing out. On the other
hand, just focusing on home runs (big wins) also has a danger that if
there is no sign of measurable progress in reasonable time you might
get disillusioned and give up.

So one approach is to take the middle ground and have a balance in the
projects that you are working on - may be one project that is in the
“home run” category and a few projects that are in the “small wins”
category.

We can do a quick exercise and try to see if there is any balance. List
out all the projects that you are working on today on a sheet of paper.
Take another sheet and create two columns

Home Runs       |       Small Wins

Now put each of the projects that you are working on in one of the
categories. No need to analyze this to the nth degree. When I did this
exercise with a friend, the first question he asked me was “I have some
projects that are in the small wins category but if I complete them
all, I will have a home run.” The answer was to not think too much and
put this in the “Small wins” category. If you are confused on any
project, go with your gut and put it in the category that you feel most
appropriate. You won’t be scored on this test.

Once you complete the listing, take a look and see if there is a
balance. You can come up with your own ratio (let’s say for every “home
run” project, there should be at least 5 “small win” projects)

If there is no balance, time to act -
look at all your projects, re-prioritize and shuffle around until you
are happy with the distribution.

Good luck!

Ways to distinguish yourself - #68 Generalize (very) slowly

by Rajesh Setty on Sun 27 Nov 2005 06:00 AM EST

We are smart and we know that if we generalize anything it means that it is applicable at all times. Right?

What we practice, though, is very different. Most people don’t need a
lot of proof to make far reaching conclusions and generalizations. Have
you heard someone say “He’s always late”, “He’s mean”, “She is always
complaining” etc. They may be true or they may not be. But the way
these statements are made it is as if “they are true all the time under
all circumstances.”

A personal experience: A couple of weeks ago I was finding a parking
spot at a shopping complex. It was a busy weekend so there were not
many spots left. It was already dark and I was driving slowly. After a
few minutes, I found one but could not park there immediately as the
car in the next spot had both the back doors open. A couple were
standing outside from both the doors and it appeared like they were
trying to fix something. I had to wait. After a few minutes, I started
losing patience and was starting to conclude how inconsiderate some
people were and started to wonder “Why don’t they fix whatever they
were fixing when they park their car at home?”  I was getting
ready to make some conclusions. Just then both the husband and wife
came out - each one with holding a cute little kid. Both kids were
sleeping happily and it was clear to me that the couple were trying to
take them out without disturbing their sleep. My generalization thought
process came to a screeching halt. It was confirmed again - it’s so
easy to fall into the trap and generalize.

If you observe carefully, the root cause is our tendency to “assume that something is true for the whole when it’s only true for the part.” You can beat this system by just slowing down whenever you are making far reaching conclusions or generalizations.

Ways to distinguish yourself - #67 Understand the 3T rule

by Rajesh Setty on Sat 26 Nov 2005 11:26 AM EST

There is one rule that is hard to break and it’s called the “Things Take Time” (3T) sometimes rule.

During the initial days at CIGNEX
(back when I co-founded the company in late 2000) I wish I had
practiced the 3T rule. Those of us in the technology world know that
those times were tough and nobody was buying anything from anyone. If I look back and reflect on those times, it seems funny (now)

* We had compelling offers for our
customers and I thought prospects would like to hear about them.
Unfortunately that was not true

* When we did get a meeting, I thought they would seriously consider our offers. Unfortunately, they didn’t!

* When they did consider our offers, I thought they would buy. Unfortunately, they didn’t!

* When they did express interest in buying, I thought they would buy NOW. Unfortunately that was not true!

I had learnt a simple and powerful lesson - “Things take time.” Just
because I was in a hurry to make a deal did not in any way mean that
the other party was in a hurry too. Things just take time. There are
times when you have to hurry and there are times when you don’t. The
wisdom is to know the difference. It take years for a tree to grow and
nine months for a baby to be born. No point in hurrying up.

Of course, over the years I have met people who are struggling with the
3T rule and those that have mastered it. Those who are struggling are
typically hurried, restless and frustrated. They want results now. They
send an email, leave a voicemail and sometimes stop by to meet and
follow up on the request. On the other hand, those who have mastered it
are typically calm, composed and in control of their time. They
understand when I say I will get back to them in a few days. They know
- things just take time!

The danger of not mastering the 3T rule is that we might think working
hard is the answer to speed up things (and break our back bones) when
all we needed to know was that things just take time sometimes.

Ways to distinguish yourself - #66 Keep “Your story so far..” ready

by Rajesh Setty on Fri 25 Nov 2005 06:00 AM EST

Here is a common scenario.

1. You meet someone - talk weather, politics, current events and sports and slowly develop friendship.

2. It takes a while before you start talking about something personal.

3. After a while, you both exchange your stories - the good, the bad, your hopes and your dreams.

4. After this, the relationship goes to the new level.

Everyone of us has a story in us and it IS interesting. You have a story and your friend has a story. The question is - have you both exchanged your stories at the deepest level?

I finished my engineering degree in electronics and communication in
early 90s. Today, as you would expect my classmates in engineering are
in various parts of the world doing very interesting jobs. When I moved
to the bay area in 1997, it was not difficult to find many of my
classmates here. One of my classmates took the initiative to setup a
mailing list so that we can all keep in touch. A few years passed by
and the mailing list was active and going well. Once, we decided to do
an experiment to share “our story so far..” to the group. About half
the group shared their stories in great detail - their journey from the
day they left the college - their successes, their failures, about
their family and their friends and hobbies and so on. It was a
phenomenal experience to read every single story that was posted on the
mailing list. I was able to connect with my classmates in ways that I
could not imagine after reading their stories.

For that exercise, I created my “story so far..” a chronological
listing of milestones in my life. I have since then updated it and kept
it current to reflect what happened until six months ago. I have
exchanged such stories with several friends and the result is always
the same - a feeling of fascination and new level of respect for each
other. It’s an experience worth experiencing!

Summary: Stories are powerful. Your own story is powerful. Since you
are the most important person in your life, it is worth recording your
story. Keep “Your story so far..” up to date and ready to be exchanged
with your friends to take your relationship to the next level.

Good luck!

Ways to distinguish yourself - #65 Be grateful

by Rajesh Setty on Thu 24 Nov 2005 19:24 PM EST

In several cultures across the world, a common ritual is to pray
silently for a few seconds before the meal. The prayer is usually to
say “Thank You” to GOD for that meal. It does make a lot of sense when
you think of millions of people in the world that are struggling to get
one good meal in a day. If you think of the number of children that die
of hunger in the world, it becomes almost a no-brainer to be grateful
for every meal that we get!

We can almost generalize this and say that it’s a good idea to be
grateful for everything we have in life - for all the wonderful people
that are surrounding us. For, if we are not grateful, there is a
dangerous tendency to take people for granted - especially the ones
that interact with us on a day to day basis.

If you reflect on the last three months of your life, I am sure you
will find several instances where people (who are close to you or ones
that you just made friendship with) who walked the extra mile just to
make your life a bit easier. Wouldn’t it be wonderful to plan and
acknowledge them for that? Better yet, how about planning to
reciprocate in some way - now or in the near future?

In summary, everyone needs help. Most
people get significant help. However, only a handful are grateful for
all the help they receive. You can stand out from the crowd by being
one of these handful people.


PS:
On this day of thanksgiving, I want to let all of you know that I am
grateful for all the love and support you have given me. THANK YOU.

Ways to distinguish yourself - #64 Smile!

by Rajesh Setty on Thu 24 Nov 2005 14:07 PM EST

Yes, that’s right. It can be as simple as that. You can stand out from
the crowd just by boosting up your smile a bit and spreading cheer
wherever and whenever you can.

Quick. Try to think of someone in your workplace that is always smiling
and happy. I am sure one or two people came to your mind instantly. But
not a whole lot of them. Isn’t it easy to spend time with one or two of
these special people? The sad part is most people don’t smile much and
worse yet, most people don’t think that smiling is a big deal.

Take a look at the following quote:

“Past is history

 Future is mystery

 This moment is a gift.

 That’s why it’s called PRESENT”

                                      - Deepak Chopra

Who does not like gifts? If you consider this moment as a gift, it’s not hard to start celebrating and smiling!

If you need a few more reasons to smile, here are four more to consider:

1. Smile is good for health (scientifically proven!)

2. Smile is contagious (It’s hard to not smile back if they smile at you)

3. Smile will get you more friends (We have trouble talking strangers. So, it’s harder to talking to frowning strangers)

4. Smile. It increases your face value (courtesy: a bumper sticker that I saw recently)

Good luck!

Quotes worth recording - C.K.Prahlad

by Rajesh Setty on Tue 22 Nov 2005 09:44 AM EST

Picked this up from Sandhill.com’s
newsletter (by MR). None of us have unlimited resources. This little
quote reminds us that what we need is a way of making the most of these
limited resources to succeed.


“Strategy is about stretching limited resources to fit ambitious aspirations”

           - C. K. Prahlad, co-author of Competing for the Future and many more books


Speaking at a Guerilla Marketing Association Conference call - Wed Nov 23 at 4pm PST

by Rajesh Setty on Mon 21 Nov 2005 15:47 PM EST

I will be speaking at a conference call hosted by renowned Roger Parker for the Guerilla Marketing Association on November 23, 2005 at 4pm PST.

More details can be found at

Link:                  Roger’s events website
Phone Number:  404-920-6610
PIN:                 192304#


I will be speaking about my book and my series on “Ways to distinguish yourself.” The call will be interactive.

I am looking forward to it and hope you can join me!

Strategy simplifed - 3 questions (Courtesy: Don Schmincke)

by Rajesh Setty on Mon 21 Nov 2005 09:55 AM EST

I had the privilege of attending a TEC talk by Don Schmincke (author of The Code of the Executive) a few days ago. The talk was phenomenal and had a ton of “take home value.”

One of the key things that I remember very well was the answer to the
question - how do we create a strategy for our organization?

With the
risk of over-simplifying, let me summarize what Don said.

Strategy can be evolved by answering the following three questions for
one of our products or services or for the whole organization:

1. Where is the battlefield?

defining the markets and deciding what we do and what we don’t do?

2. Who is our enemy?

deciding who we are competing against. sometimes it may not be another company but just the status quo.

3. How do we win?

where do we bring the innovation to make “us” the choice and not them.
Or what do we bring to the table that will force someone to “pay” and
“change” the way they work (because they will be using our product(s)
or service(s))

Simple and succint, I thought.